I have this pet project. A pet client, really. It’s a charity that chokes me up constantly. I was just in a presentation, reading some copy I’d written. I heard one of the clients sniffle, and then another. My voice caught in my throat, and that was that.
Do you know how embarrassing it is to make yourself cry? As if you’re so touched by your own emotional magic? My god.
Yes. Drink the Kool-Aid.
Nice job, kiddo.